Thursday, June 18, 2009

 

It's a done deal

Putting on a conference is a bit like organizing a wedding. I should know – I did both last year! Both take a lot of planning and forethought to make sure all the right people are invited, meet each other and everyone has fun. But like a wedding, there is a feeling of anti-climax once it is over.

It’s the day after, and we’re surrounded by boxes – leftovers from the event. However, clearly the memory of the day is not over for you and it has been wonderful to hear the feedback from our “guests.” It would appear that everyone did have a good time; that they connected with the right people, and left a little bit more confident, knowledgeable and inspired than when they arrived.

In the interview with CH TV, I was asked why the conference was important. My answer – there’s strength to be gained from hearing each other’s stories – not just the speakers – but the women participating in the conference. We learn so much from each other.

Believe it or not, we’re already thinking about what we can do next year. Hope to see you at the 4th Journey to Success Conference.

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Monday, June 08, 2009

 

RECLAIMING YOURSELF

This weekend I went on a retreat with six other women, four of whom I had never met before. So I left Friday feeling a little nervous about how the weekend would unfold, and with my British reserve, not wanting to give away too much of myself.

It turned out to be an amazing experience, as we opened up and shared our lives with one another. There was laughter, there were tears. Five of us owned our own businesses, so we understood the pressures we each faced, while another had gone through hell and back with the demise of a family business.

Even though we didn’t know each other, we were able to reach out and provide support, share words of wisdom and talk about our wishes for the future. But what really struck me was that as quick as we were to tell each other to stop putting ourselves last on the “to do” list, none of us were very good at taking our own advice.

We are all so busy in the fast lane of life, that we forget to slow down and take the scenic route. But this weekend, as we soaked in the beauty of the heron on the lake, the beautiful sunset and the camaraderie of like-minded women opening up to share their truths, we took time to stop, pause and regroup.

We’d put ourselves first for a change, and as someone said, we “walked into lives.”

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Monday, June 01, 2009

 

BE BOLD, BE BRILLIANT

In a recent editorial in the magazine Entrepreneur, Editor-in-Chief Amy Cooper, observed that in today’s economy, brilliance is the new bail out.

She is constantly asked about what is different about starting a business in this economy vs. a non-recession year? Her answer – nothing. As she rightly points out, it still takes a great idea, finances, a business plan, sweat equity and “a level of courage you can’t grasp until you’ve tried.”

However to succeed, she advises, you need to outdo yourself. Now is not time to be cautious, to hunker in and do the “same old, same old.” Now, she suggests is the time to be truly entrepreneurial, to take risks – OK, calculated risks – and as she says “to zig when everyone else is zagging.”

Food for thought.

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Monday, May 25, 2009

 

Just ask

This week we had two exciting panels of women sharing their business success stories. As they all shared the ups and downs of their business ventures, it struck me that men probably wouldn’t do this.

I mean if they can’t ask for directions, what makes us think they would bare their business souls to an audience of peers. Not likely. Yet there is something to be gained when you share your truths. For one, the audience appreciate and value more what you have to say when you are being honest and upfront. You seem more real and people are more likely to remember you and want to support you in the future.

But it is a fine line. We need to be selective on who we share the facts about our business. After all, if things are not going well, telling the world isn’t likely to make it any better, in fact it may speed up the demise of your business.

These are scary times for many businesses. Everyone is working hard to keep the financial wolves from the door. As women, we are good at asking for help and seeking advice from experts is a good idea. Reaching out and getting their input can help you turnaround a worrisome situation. Often an outsider looking in, can offer an objective perspective and solution.

One success strategy shared by all our panel members was that when they needed help, they went out and got it. As business owners we can’t expect to be good at everything, know your strengths and recruit others to cover off those other areas that test your patience. You may even be able to trade and barter services so it doesn’t cost you to obtain the help you need to build and grow a successful business.

If you always do what you’ve always done, you will always get what you’ve always got.”

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Tuesday, May 19, 2009

 

Making the Pitch

“First you have to sell yourself, then your product,” advised Diane Buckner at the recent Coliseum competition at the Rotman School of Management. Buckner, who is host of Dragon’s Den and Fortune Hunters, knows a thing or two about making successful pitches and was the moderator for the event.

There were five finalists and each had five minutes to make their case. Like Dragon’s Den, there were three judges – successful entrepreneurs who knew all about making a business succeed.

It was interesting to watch each presentation, and even more interesting to see the outcome. The winner had a unique product, which if it is well-marketed and positioned right, could do really well. Although it didn’t appear that he’d done much math in working out the costs of this venture. But his concept captured the judges’ attention and everyone likes to be part of something new.

The runner up excelled at showing her passion and it was her ability to sell herself, that sold the panel on her business concept but again the important number-crunching wasn’t evident.

Yet, the person who got “honorable mention” was the one, in my opinion, who truly did the best presentation, she knew her figures, had clearly a solid business plan, but somehow didn’t sway the panel with her idea.

As for the other two finalists – all I can say, is don’t give up your day job!

In looking at the results, it becomes clear to me that none of us really knew or understood what the criteria was for selecting the winner. The audience got one vote, so it would have been helpful to know what the judges were looking for as then we could have all been on the same page.

One lesson to take away from this is just as Buckner said, if you can demonstrate your passion for your product, it will take you a long way. “

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Monday, May 11, 2009

 

THERE'S STRENGTH IN SHARING

This week I was in Ottawa meeting with women from the Atlantic Provinces who run women’s business organizations in their cities. It was exciting to connect with them, explore how we can work together and to realize that really it doesn’t matter where you are in Canada, the issues are often the same.

What I really liked about the discussions was that we were all being honest, sharing in a genuine way and wanting to support each other. There wasn’t any sense of competition, just an attitude of abundance and mutual respect. What more can you ask for?

And in the months ahead we plan to continue the dialogue and share best practices, so that we can all offer the best possible service to women entrepreneurs in our province.

How often do you meet up with others in your sector? You might be surprised at what you can learn from each other when you drop the competition and are open to some real conversations.

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Monday, May 04, 2009

 

Do you want to compete with the big guys?

On Monday I attended the Toronto launch of WEConnect Canada, a new organization to Canada, but WEConnect is well-established in the US, UK and India.

What is WEConnect? It is a non profit organization that provides the mechanism to certify women business owners so that they are eligible to compete for tenders issued by the large Fortune 500 companies. Many of the large corporations in the US, have diversity policies whereby they have to give a quota of contracts to women-owned businesses.

In Canada, WEConnect is working to establish a similar program and is actively recruiting companies such as IBM, BMO Financial Group, Accenture, Cisco and more. What does this mean to you?

Becoming certified opens doors for you and gives you the opportunity to compete with the big guys. One of the advantages of being a small business, is we're nimble, we're not bogged down in bureaucracy and rules which can be appealing to the large corporation that wants instant results.

One of the women whose company became certified through WEConnect just this month, has already received overtures from a large American corporation. This is exciting stuff and I encourage you to look closely at how you can get involved.

Check the website at http://www.WEConnectCanada.org

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